Google has launched model 2.5 of the Google Advertisements Editor, this comes 17 weeks since model 2.4 was launched in Jul 2023. The brand new model beneficial properties marketing campaign degree broad match, search themes, DSAs to PMax and way more.
PPCGreg noticed this earlier however the launch notes did not go dwell till yesterday afternoon:
tip: I like to recommend uninstalling the outdated model earlier than putting in the brand new one.
— Greg (@PPCGreg) November 1, 2023
Right here is the complete record of adjustments you’ll be able to anticipate in model 2.5 of Google Advertisements Editor.
App URL for App Set up Advertisements
Now you can add app deep hyperlinks for App Set up Advertisements by way of the App URL area, much like App Engagement Advertisements.
Mechanically created belongings in Advert Energy of responsive search adverts
Advert Energy of responsive search adverts will take routinely created belongings into consideration to make sure that Advert Energy outcomes are correct.
Asset supply in asset report
The “Asset supply” column is now accessible for channel degree, asset group degree, and advert degree asset experiences. This column lets you differentiate between routinely created belongings and advertiser offered belongings.
Extra fields in Discovery product adverts
Discovery product adverts now help the next extra fields:
- Movies
- Lengthy headline
- Path 1
- Path 2
In-feed video adverts
Editor now helps in-feed video adverts in Discovery campaigns. In-feed video adverts have options of each Discovery adverts and responsive show adverts.
Textual content mode for choosing movies
Now you can change between the video picker and textual content mode within the video asset library. In Editor v2.4, a video picker was used to pick out movies to be added to adverts. With textual content mode, now you can enter uncooked video IDs to pick out movies.
Marketing campaign degree broad match
Editor now helps the broad match key phrases marketing campaign setting. When enabled for a marketing campaign, solely broad match key phrases might be added. Any present non-broad match key phrases will likely be modified to broad match.
Video view campaigns
Editor now helps Video view campaigns, that are Video campaigns with Goal CPV bid technique and multi-format video adverts.
Search themes in Efficiency Max campaigns
Editor now helps search themes in Efficiency Max campaigns. Search themes can help you present Google AI with invaluable details about what your clients are looking for and which matters result in conversions for your online business.
Exchange Textual content instrument for product teams
Now you can use the Exchange Textual content instrument to interchange items of textual content all through all parts of a product group. For instance, this can be utilized to shortly repair a model identify that was constantly mistyped, wherever it seems within the set of product teams.
Gadget concentrating on in Discovery campaigns
Now you can allow cellular service concentrating on, and marketing campaign degree machine bid changes for desktop, cellular, pill, and TV in Discovery campaigns. For bid changes, the one changes allowed are 0% and -100%.
Model settings for Search and Efficiency Max campaigns
Editor now helps model settings for Search and Efficiency Max campaigns, particularly:
- Model restrictions for Search
- Model exclusions for Efficiency Max
Options associated to Dynamic Search Advertisements in Efficiency Max campaigns
Editor now helps options associated to Dynamic Search Advertisements in Efficiency Max campaigns, together with:
- Including Dynamic Search Advertisements in Efficiency Max campaigns
- Specifying web page feeds to make use of in your Efficiency Max campaigns
- Supporting webpage concentrating on for asset teams
Advert format controls for Video attain campaigns
Now you can select the advert codecs that present for Video attain campaigns, together with:
- In-stream adverts
- In-feed adverts
- Shorts adverts
Advert group degree location and language concentrating on for Demand Gen campaigns
Now you can configure your language and site concentrating on for Demand Gen campaigns on the advert group degree. Be aware which you can solely select the extent of concentrating on throughout marketing campaign creation, and it will probably’t be modified afterwards.
Dynamic Search Advertisements campaigns to Efficiency Max improve instrument
Editor now reveals suggestions to improve your Dynamic Search Advertisements campaigns to Efficiency Max. Once you apply this advice, a particular instrument will run and create a migrated Efficiency Max marketing campaign. You’ll be able to apply a number of suggestions on the similar time emigrate Dynamic Search Advertisements campaigns in bulk.
Within the instrument, you’ll be able to monitor the standing of every marketing campaign migration per account. Be aware that Google Advertisements Editor will likely be unavailable till the migration course of is full.
After the migration course of is full, the instrument will obtain the draft campaigns and present if any upgrades failed. The downloaded draft campaigns can even present any errors that must be mounted, resembling lacking belongings. After the errors are mounted, the suggestions are utilized in real-time.
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