Each digital marketer understands the significance of constantly producing recent content material.
In case your technique consists of a number of platforms, you then additionally know the problem of maintaining with the content material demand for every.
One solution to maximize your assets is to repurpose current content material.
Particularly, taking the blogs and articles already in your website and turning them into movies for YouTube and social media is a good place to begin.
Thankfully, we’ve a couple of instruments that may assist you to accomplish this rapidly and simply.
Under, we’ll additional talk about the advantages of repurposing content material and discover three instruments out there from the Semrush App Middle:
Let’s see the way it appears to be like when every app turns articles into movies.
Why Ought to You Repurpose Blogs and Articles into Movies?
For one, repurposing content material helps your message attain extra potential clients.
Your weblog may rank first on Google in your goal key phrase, however solely searchers utilizing that time period are more likely to see it. When you repurpose that weblog right into a video, you’ve gotten the possibility to get it in entrance of social media and YouTube customers. You’ll attain extra individuals who could be at a special stage within the purchaser journey.
And those that choose watching content material over studying may also see your message.
Moreover, content material repurposing helps you fill out your content material plans. When you’ll be able to flip one weblog into video or social posts, it saves you the time and trouble of arising with new concepts as a way to fill out a constant posting schedule.
So, how do you create all these movies at scale? Going to a video manufacturing firm may very well be expensive.
Thankfully, a number of instruments in Semrush’s App Middle might help you are taking an article out of your web site and produce a video with ease.
How Do Article-to-Video Turbines Work?
Most article-to-video turbines take your weblog’s URL and, in a matter of minutes, robotically generate recent video content material.
After the instrument produces a video, customers could make edits by adjusting audio, swapping out photos, and even including their model’s colours.
From how-to guides to tutorials, case research, and product critiques, your new movies will carry your blogs to life and provides your viewers extra of what they need.
Let’s dive into a couple of of those instruments, exploring what they’ll do and the way they work, so you’ll be able to decide which of them greatest meet your wants.
The way to Flip Articles into Movies with AI Social Content material Generator
First on our checklist is AI Social Content material Generator.
Because the title implies, this instrument makes use of the facility of AI to create social media content material, together with:
- Instagram reels and tales
- Fb tales
- TikTok movies
- YouTube movies
Maintain your content material on-brand by including your organization’s colours, fonts, and logos.
With tons of templates and modifying choices, you’re positive to make a video that may stand out out of your competitors and preserve your viewers engaged.
This app is obtainable to check out with a free 7-day trial, or as a $35/month subscription.
Let’s take a step-by-step take a look at how the app works by repurposing content material from our weblog about snackable content material into this video:
Step 1: Create Your Put up
Open the app and click on on the blue “Create New” button within the high proper nook of the Content material Library.
This may take you to a display screen to decide on what kind of put up you need to make. Essentially the most easy choice to create a video from a weblog put up is “Textual content to Put up.”
This may take you to a display screen to immediate the AI. Be sure you enter the precise kind of content material you need and what you need the AI to do. Right here we use the immediate: “Create a put up with video about snackable content material from this weblog https://www.semrush.com/weblog/snackable-content/.”
When you’ve added your immediate below “A Put up About,” click on “Subsequent.”
A display screen will pop up with template choices. Click on in your choice, and a inexperienced checkmark will seem.
On this display screen, it’s also possible to select your:
- Video size
- Orientation
- Type
When you’ve made your choices, click on “Subsequent.”
Now you’ll select your property. These are the pictures that may populate your video. You may have the choice to:
- Let AI choose the perfect property in your put up
- Search by key phrase
- Use your personal property
If you wish to use a mixture of these choices, you’ll be capable to make modifications in the course of the modifying course of. For now, select the choice you suppose you’ll need for almost all of property and click on “Generate.”
Step 2: Edit Your Video
After you click on on “Generate,” the app will take you again to your Content material Library residence display screen. Click on on the pencil icon to start modifying your video.
The left facet menu bar gives choices to:
- Change design
- Add textual content
- Swap out media
- Add your personal media
- Transfer component layers
- Resize your video
Step 3: Obtain and Share Your Video
While you’re glad along with your video, click on the “Export As Video” button within the high proper nook.
Your video will obtain as an .mp4 file. It’s able to put up.
The way to Flip Articles into Movies with On the spot Video Creator
Subsequent up is On the spot Video Creator. Out there from the Semrush App Middle, this instrument means that you can rapidly create a video out of your weblog put up or article.
You’ll get a video you can simply edit a couple of moments after offering your URL.
On the spot Video Creator can produce:
- TikTok movies
- YouTube movies
- Instagram tales
- Fb reels
And extra.
This app is obtainable to check out without spending a dime or as a subscription with plans beginning at $24/month.
Watch how we repurposed our article The way to Write a Weblog Put up into this video beneath:
Step 1: Create Your Video
Launch the app and choose “URL to Video.”
Within the pop-up window, add the URL for the weblog or article you need to repurpose right into a video. You’ll additionally choose your required size and sort of photos (you’ll be capable to change these later if you need). Then click on “Create Video.”
A number of moments later, your video will seem alongside the storyboard.
Step 2: Edit Your Video
Within the storyboard, hover over a block of textual content. Three icons will seem. Click on the:
- Plus signal so as to add a block of textual content
- Gears to make edits
- Grip dots to maneuver and reorder blocks of textual content
When you’re pleased with the content material in your video, you can also make additional edits utilizing the menu bar on the left. Make modifications to:
Step 3: Obtain Your Video
After you’ve made all of your edits and are happy with the ultimate product, click on the “Export Video” button on the highest proper.
It is going to take a couple of minutes in your video to render. Upon completion, you’ll see three icons above your remaining product. Every gives a special ratio choice:
- Panorama
- Portrait
- Sq.
Choose the dimensions you want and click on the blue “Obtain Video” button.
Your video is now able to add to the platform of your selection.
The way to Flip Articles into Movies with Video Advertising and marketing Platform
Lastly, let’s look at Video Advertising and marketing Platform.
Out there from the Semrush App Middle, Video Advertising and marketing Platform is a complete video creation and modifying instrument. It not solely generates video from textual content prompts or a URL, but in addition information and even livestreams. It’s an ideal choice for groups in search of a single resolution for all their video creation wants.
This app is obtainable to check out with a free 7-day trial, or as a $27/month subscription.
Let’s check out how the app took our weblog “The way to Conduct a Social Media Audit in 9 Easy Steps” and turned it into this video:
Step 1: Create Your Video
Open the app and click on the “+ Create” button. From the pop-up, choose “From Weblog put up” below “Generate video with AI.”
One other display screen will pop up. Enter the URL for the article you need to repurpose. Select your “Audio temper,” desired video size, and size of textual content. Then click on “Subsequent.”
Subsequent you’ll be prompted to decide on the format and elegance in your video. When you’ve made your choices, click on “Create video.”
Step 2: Edit Your Video
Video Advertising and marketing Platform provides a number of modifying choices. The best solution to make a change to your video is to click on instantly on the textual content or picture in a scene. A toolbar will pop up on the scene with modifying choices for every. You’ll additionally see modifying choices on the toolbar to the precise.
The toolbar to the left of the display screen additionally gives a number of modifying choices:
- Resize
- Templates
- Shares & Uploads (for photos and movies)
- Edit
- Structure
- Textual content
- Overlays & Stickers
- Watermarks
- Audio
- Captions
- Storyboard
- Enhancers
With the timeline on the backside of the display screen, you’ll be able to edit the size of every scene and the size that every component seems in a scene.
Step 3: Publish Your Video
When you’re completed modifying your video, click on the blue “Publish” button within the higher proper nook. Select “Video” from the pop-out menu.
Within the subsequent display screen, select your decision, high quality, and video format. Then click on “Render.”
A brand new display screen will pop up. Click on “Go to video.”
On the following display screen, click on “Obtain video and audio” on the far backside left, after which “authentic file” from the pop-out menu.
It is going to obtain as an .mp4 file.
See the Advantages of Repurposed Content material for Your self
Now that you simply’ve seen a couple of examples of methods to flip articles into movies, see you what you’ll be able to create by repurposing content material from your personal website.
You’ll see your content material manufacturing efforts stretch additional and your message develop its attain.
Go to the Semrush App Middle to start utilizing AI Social Content material Generator, On the spot Video Generator, and Video Advertising and marketing Platform in the present day.
