A leaked inner memo from Matt Mullenweg to the workers at Tumblr outlined plans to shift workers out of Tumblr to different groups in Automattic and run Tumblr on with considerably diminished staffing.
Matt Mullenweg subsequently confirmed that the leak was real and provided a proof of what’s happening with Tumblr.
Tumblr Not Incomes Sufficient
The underside line with Tumblr is that the turnaround they have been working towards by no means materialized and is subsequently not incomes on the ranges they’d deliberate to succeed in.
Tumblr was bought from Verizon for $3 million {dollars} in 2019. Verizon had acquired Tumblr from their acquisition of Yahoo, which had bought Tumblr for $1.1 billion {dollars} years earlier.
The value was proper however Automattic is alleged by Mullenweg to have spent $100 million {dollars} attempting to show Tumblr round.
However that by no means occurred.
What’s Taking place To Tumblr Workers
The leaked memo and subsequent tumblr put up by Mullenweg defined that 139 workers from the product aspect of Tumblr can have the possibility to decide on different jobs at Automattic.
Workers within the Buyer Assist and the Belief and Security groups can stay at Tumblr, there are not any plans to allow them to go.
Mullenweg’s assertion he made references to numerous groups at Tumblr by their inner names.
So it helps to know what the interior names for numerous groups are:
- Bumblr is the interior title for the staff on the product aspect.
- Happiness is the interior title for the customer support crew.
- T&S is a reference to the Belief and Security crew.
Mullenweg’s leaked announcement defined their plans:
“As we talked about prior to now, if it doesn’t work we’ll have a backup plan and arrange the enterprise so we don’t must let anybody go, we’ll simply must replicate and resolve the place else we should always focus our power collectively.
This plan is going on now: the vast majority of the 139 folks in Bumblr will swap to different divisions.
No plans for any switches in Happiness or T&S.”
What’s Subsequent For Tumblr
No plans to close down Tumblr have been introduced. The plan at the moment is to create a plan for the way to function Tumblr with a diminished crew of workers.
Automattic continues to be centered on persevering with in 2024 to see what they’ll do by way of efficiency.
Learn Matt Mullenweg’s assertion in regards to the leaked memo on Tumblr:
Translation of Internalspeak to Externalspeak
Featured Picture by Shutterstock/BigTunaOnline
