Google introduced late on Friday that AdSense for Search (AFS), AdSense for Buying (AFSh), and Programmable Search Engine (ProSE) will cease serving adverts over google.com and this may even imply that advert personalization shall be deprecated for these merchandise as a result of Google cookies will now not be accessible to them.
Google wrote, “Beginning in November 2023, we’ll start to maneuver Search Adverts writer merchandise from utilizing “google.com” as their “serving area” to the brand new domains listed under. Merchandise in scope are: AdSense for Search (AFS), AdSense for Buying (AFSh), and Programmable Search Engine (ProSE).”
As an alternative of google.com, publishers will see these served over these two domains:
- “https://www.adsensecustomsearchads.com”
- “https://syndicatedsearch.goog”
Google mentioned they’re making this modification “to enhance end-user privateness, whereas additionally making ready our merchandise for upcoming adjustments to cookie habits on frequent net platforms (together with Chrome).”
Since these adverts usually are not being served utilizing google.com, they may now not have personalization. Google mentioned, “they may even now not have entry to any shared cookies with Google properties whereas serving adverts.” “Customers should still encounter Google or advertiser cookies after clicking on an advert. Within the coming months, we additionally plan to cease utilizing cookies shared with Google properties for measurement,” Google added.
As a result of Google cookies will now not be accessible at advert serving time, advert personalization shall be deprecated for these merchandise. Which means that writer controls to allow/disable personalization (“personalizedAds”) will now not set off personalization. Customers may even now not have the ability to regulate advert settings by way of their Google Advert Settings, together with blocking adverts or in any other case setting preferences for adverts that serve in your website by way of AFS, AFSh, or ProSE.
Google did say that is anticipated to have a “minor influence” on advert efficiency. Google wrote, “As a result of these Search Adverts writer merchandise rely predominantly on the person question for advert focusing on, this modification is predicted to have a minor influence on advert efficiency.”
However AdSense publishers don’t must do something on their finish for this modification.
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